The Game with Alex Hormozi How to Pivot and Succeed in Business | (on the Founder Podcast) Pt.1 - July ‘23 | Ep 604
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Sep 9, 2023 
In this engaging discussion, Chris Lee, the host of the Founder Podcast, sits down with entrepreneur Alex Hormozi. They explore the creativity needed in entrepreneurship and share their journey of friendship from a mastermind event. Topics include the importance of understanding customer needs and expanding beyond niche markets. Alex emphasizes the value of experience over immediate financial gains and shares insights on embracing risks while building lasting relationships in business. Tune in for actionable advice on growing and optimizing your entrepreneurial ventures!
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Beyond the Niche
- Niching down is good advice when starting, but eventually, businesses must expand for continued growth.
- Alex Hormozi transitioned from a fitness niche to broader business content, leading to significant growth.
Alex's Path to Entrepreneurship
- Alex Hormozi left a stable job against his father's wishes to pursue entrepreneurship.
- He tried various ventures before finding success in the fitness industry after a cross-country move.
Adding Value to High-Value People
- To work with high-value people, offer immense value exceeding their time cost.
- Don't just offer help; demonstrate initiative and skill by addressing their needs directly.