

The person talking isn't learning anything!
Whenever I do sales training for businesses like yours, large and small, one of the things I like to stress is that the person talking isn't learning anything. Everything you say, you already know. That’s true for me and for all of you. While we might occasionally come up with new phrasing or a new twist on an idea, we still started with the underlying knowledge. The only way we can learn something new is by listening. That, of course, means asking better questions, and really listening to the answers (which will sound familiar to any of you who have read my sales books).
Listen to this new 9-minute episode for some insight into how you can balance the conversation towards your couples and customers, which will help you, help them get the results they really want.
If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com
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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.
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