#241: Growing a 4,000 Unit Portfolio with NO Investors + A Masterclass On Multifamily Operations with Logan Rankin
Jun 18, 2024
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Logan Rankin, a multifamily investor with 4,000 units, shares his strategies on building his portfolio without investors and the importance of operational excellence. Topics include rapid unit turnaround, managing in-house, KPI tracking, and unique team development approaches.
Logan Rankin scaled his 4,000 unit portfolio without investors by focusing on operational excellence.
Rankin's ability to renovate units in 72 hours showcases his meticulous operational procedures.
Hiring individuals based on attitude and providing in-house training improved retention and loyalty.
Deep dives
Building a Portfolio through Organic Growth
Logan Rankin, a successful multifamily investor, shares his journey of building a portfolio of over 4,000 units over 11 years without partners or investors. By focusing on buying great deals, effective operations, and reinvesting proceeds, Rankin exemplifies the ability to scale a business organically.
Implementing Rapid Unit Renovations
Rankin's operational excellence is displayed through his ability to renovate units in just 72 hours, a process that typically takes much longer in the industry. By meticulously creating and training on detailed standard operating procedures, utilizing clear metrics, incentives, and team pride, he ensures high-quality, speedy renovations with minimal downtime.
Fostering a Culture of Continuous Improvement
Rankin's emphasis on accountability, visibility, and self-improvement within his teams drives a culture of excellence and collaboration. From naming crew teams for camaraderie to setting high-quality standards and providing clear incentives, Rankin cultivates an environment where individuals strive to excel and learn from the best performers.
Innovative Approach to Workforce Development
The speaker discusses a unique strategy for scaling the business by investing in workforce development. Instead of hiring already skilled individuals, they established a tech school and training programs to teach employees necessary skills. By focusing on hiring individuals with the right attitude and work ethic, they were able to train them in-house, leading to improved retention and loyalty.
Embracing Technology in Leasing Processes
The episode highlights the utilization of technology, such as virtual tours and self-showings, to enhance the leasing process. By leveraging virtual movements and extensive property photos, they eliminated the need for in-person showings for over 90% of move-ins. This approach not only increased efficiency but also catered to the convenience preferences of modern renters, making the leasing process more streamlined and accessible.
In this episode, we chat with Logan Rankin, a highly successful multifamily investor who has built a portfolio of over 4,000 units with no partners or investors over the last 10+ years. Logan's background includes a decade at Target Corporation, where he held various leadership roles overseeing large P&Ls. He transitioned to real estate in 2013, starting with a single-family house and scaling up to 4,086 units.
Logan's unique approach involves focusing on operational excellence, managing everything in-house, and developing a construction arm and property management company to support his portfolio growth. Logan also shares some insights on selling properties versus holding forever, his criteria for property acquisitions, and the operational strategies behind managing a large multifamily portfolio.
Here are some of the topics we covered:
- The strategies he used to build his portfolio with his own capital - The pros and cons of selling properties versus holding them forever - How he manages all his properties in-house and the importance of building a strong management infrastructure - His entire value-add process, including how he turns units in just 72 hours - The KPIs he tracks and the importance of operational efficiency - How he hires and develops his team, including a unique approach to training and certifying his staff
Are you a new multifamily investor looking to grow your portfolio but don't know where to start? Are you an existing multifamily investor looking to scale your business and master advanced topics such as capital structure, finding off-market deals, and establishing JV partnerships? Click here to learn more about 7-Day Multifamily, a program in which I teach investors the foundational skills they need to start and scale a multifamily portfolio rapidly.
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