Join our Specialists Manager, Glen Wilson, Senior Google Ads Strategist, Colby Doyle, and Google Ads Strategist, Usama Khan, as they share their Black Friday Cyber Monday (BFCM) strategies and results for Google Ads. They touch on year-over-year comparisons, budget adjustments, and a script for categorizing products. They also share insights about adjusting Target ROAS using the Google mobile app as a guide, aiming for profitability.

Listen to this episode now and dive with our Google Ads experts on the success of their strategies and plans for future optimizations.

0:00 Google Ads Black Friday Cyber Monday (BFCM) Strategies & Results

3:45 Using a FlowBoost labelizer script

6:18 Utilizing the Google mobile app for setting your tROAS

15:53 Usama’s BFCM strategies and results

20:22 Running PMax campaigns

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