The Difficulty of Breaking Through as a New Pop Star

Breaking through as a new pop star and maintaining long-term success has become increasingly challenging in the current music industry. Major pop artists are still thriving, but for up-and-coming artists, gaining attention and sustaining that momentum is a significant struggle. Traditional mass media, such as radio and music videos, have lost much of their power to generate mainstream success. The rise of TikTok has fragmented the music landscape, making it harder to reach a broad audience. Additionally, the sheer quantity of new music being released makes it difficult for artists to stand out and build a fanbase.