3min chapter

Pop Pantheon cover image

Where are All the New Pop Stars? (with Billboard's Elias Leight)

Pop Pantheon

CHAPTER

Current Trends in the Music Industry and the Impact of TikTok

A discussion on the impact of gentrification and personalization in the music industry, with a focus on TikTok's success and Spotify's attempts to replicate its personalization feature. The chapter explores the dominance of tech platforms and the unexpected shifts it can cause, emphasizing the influence of TikTok on pop music.

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