The Game with Alex Hormozi My Simple Principles to Email Marketing | Ep 784
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Oct 30, 2024 Discover the untapped power of email marketing and how it can transform your business. Explore personal insights and effective strategies to engage audiences without fear of unsubscribes. Learn about consistency and segmentation to enhance click-through rates while retaining subscribers. This deep dive into mastering email communication reveals how these principles can lead to greater customer connection and improved results.
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Hormozi's Email History
- Alex Hormozi discusses his past avoidance of writing emails for his businesses.
- He only started with Acquisition.com due to his sensitivity to brand image and written words.
Written Word's Power
- Written content has lasting power, unlike other forms of media that fade quickly.
- This permanence made Hormozi hesitant to send emails, due to the perceived importance.
Avoid Strict Cadence
- Don't commit to a strict email schedule.
- This avoids the pressure of sending subpar content, prioritizing quality over quantity.
