This is sponsored by SoundStack. Power to your podcaster portfolio in '25. Helping them earn more programmatic revenue is simple with SoundStack. Learn how.

Visit https://podnews.net/update/podcast-days-madrid for all the links, and to get our newsletter.

• Podcast Days took place in Madrid, Spain. It was held at the College of Architects of Madrid, and contained panel sessions, awards and announcements.
• Amazon is now spending the most to advertise on podcasts. Magellan AI released the top podcast advertisers for September, showing that BetterHelp has (just) retreated to #2. Betterment, a financial app, posted the biggest increase in spend. There’s a webinar with more detail on Thursday.
• Research from Nielsen in the UK claims podcast listening is twice as popular as other data from RAJAR, UK regulator Ofcom, and Edison Research - suggesting 42% of people aged 18+ are listening to podcasts every week: and that podcast consumption in the country has “grown by 43%” over the last six months - growth which is not reflected in other data. Queries made by Podnews to Nielsen have only been answered by Acast, the company that commissioned the information for its sales team.

📈 Boost Your Reach with Podcards! — Share your show with the smartest link for podcasters and decode the secrets of listener discovery and conversion. Start marketing smarter for free at Podcards.

Hardcore Soft Skills — Learn the essential skills you need to succeed in your career with the help of an expert. In each episode a new skill. Listen and learn now.

LUIS GUERRA - Music Composer and Nice Human — Need a theme song or original music for your show? Need help with the musical direction? Have questions about licensing? Need help editing, mixing/mastering? Get in touch! luisguerramusic@gmail.com

• Barcelona-based podcast hosting company Mumbler has partnered with Spotify through their Open Access program, so premium content hosted on Mumbler can now be seamlessly listened to and purchased directly on Spotify. They claim to be the first Spanish company to do so.
• For podcasters who upload a video version of your podcast to YouTube, Podpage’s podcast websites have just rolled out automatic matching for your podcast episodes.
• Spotted: Spotify how has six million podcasts, according to the company’s investors page.
• Music library Slipstream has purchased Anthem Production Music Group, which includes 5 Alarm Music and Cavendish Music. The company becomes the largest global independent music licensing company.
• Audacy has signed with Experian to improve its targeting and personalisation tools. “This integration will lead to more personalized and relevant advertising experiences, providing advertisers with a higher return on investment.”
• Veritonic has enhanced its brand lift tool with additional features.
• Spotify’s R&D department has written about how their machine learning works “to analyze podcast audio, video, and metadata to identify platform policy violations.”
• Who has the spookiest voice? The voiceover website Voices is asking you to choose from five spooktacular voices from the netherworld to find the one that gives you the most chills.

Moves and hires

• Spotify’s The Ringer has announced a set of new talent joining the network. Todd McShay, Joel Anderson, Kirk Goldsberry and David Jacoby are to join the network’s talent roster.

Tips and tricks

• Using Chartable? First, you need to remove the Chartable prefix (because it’ll break things if you leave it there); and secondly, here are some alternatives depending who you use Chartable for.

Podcast News

• Mike Duncan's Revolutions has announced an exclusive, multi-year advertising partnership with Libsyn.
• Circle This has joined the fwd. network. Hosted by renowned circle facilitator Andrea Bendewald, CIRCLE THIS is a series of deep, intimate conversations with friends, innovators, authors, entrepreneurs, healers, and artists - exploring how we can create more meaning and magic in our everyday lives.
• Your Money, Your Wealth has hit episode 500, with a "top funniest moments" compilation being released. The show makes fun of finance, and promises to help you learn strategies that can help you retire successfully.
• "I'm a big runner and a small stand-up comedian", says the host of new podcast bit fit, bit funny, Lizzy Pollott. She talks to comedians and other funny folk about fitness in all its forms - starting with UK comedians Tom Price, Vix Leyton and Geoff Lloyd. If you've heard Lizzy's name before - she's also Chief Communications and Brand Officer at Acast.
• The Athletic NBA Daily is new this week - an expansion on The Athletic NBA Show. It's a fast, entertaining daily recap of the most important games and stories from the world of professional basketball.

Gold supporters: Buzzsprout, Mowpod, Mamamia, The Podglomerate, Audiohook, RedCircle, audioBoom, Simplecast, Cohost, SALT, Podscribe, Steve Lack: Audio, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, Disctopia, Acast, Evergreen Podcasts, We Edit Podcasts, Knucklehead Media Group, Libsyn

Silver supporters: Storic Media, Audacia Audio, Bumper, Magellan AI, Huberman Lab, Frequency, SoundStack, Truefans, POW PR, Cloud10, Gumball, Ausha, Podium , Deepcast, Storyboard, The Podcast Haven, Gilded Audio, PlayPodcast, Voxtopica, ARN's iHeartPodcast Network Aust, Jonekiri, Tink Media, The Roost, Podcastpage, Message Heard, Health Podcast Network, Rephonic, Transistor, Rhapsody Voices, matchmaker.fm, Zvook, Wondery, Oxford Road, Sonic Influencer Marketing, Castos, Optimal Living Daily, Blubrry, Jam Street Media, Lemonada Media, Headliner, Double Elvis Productions, Diversion Podcasts, Podcast Taxi, Ossa Collective, Heartcast Media50, Podcast Partnership, Hear.Here.Singapore, Content10x, StreamGuys, Ad Results Media, Cleanfeed, She Podcasts, Lower Street, Podigy, School of Podcasting, Podcast Movement, Sonix, Adopter Media, Revolver Podcasts, Signal Hill Insights, Edison Research

Our personal supporters: Eric Montgomery, Amy Woods, John, Jessica Alpert Silber, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Neil Mody, Ed Sullivan, David Lloyd, Steven Goldstein, Matt Wade, Lindsay Graham, Mirko Lagonegro, Andy Maher, The Virtual Couch, Kara Silverman, Eric Hunley, Liz Covart, Owen Grover, Justin Jackson, Karen Jackson, CESLIE Armstrong, Søren Hugger Møller, Josh Withers, Mike R, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Steve Stewart, Mark Ramsey, Pete Morgan, Joe Stone, ShEvo (Sheila Dee & Evo Terra), James Atkinson, Helene Pawlitzki, Buzz Knight, Graeme Klass, Stephanie Arakelian, Kerry Donahue, Stew Redwine, Dave Beasing, Meggan Ellingboe, Andy Bowers, Mary Dooe, Alicia Mackey Huber, Paul Vogelzang, Rekha Murthy, Jody Avirgan, Mohammad Ali, Tony Garcia, We Are Libertarians, Suzanne Schultz, Joanne Phillips, Niall Mackay, Courtney Reimer, Brandon Schexnayder, Sam Phelps, Doug Downs, Lex Friedman, Larry Rosin, Jeremy McCarter, EarBuds Podcast Collective, Vanessa Harris, Charles Spivey, Tom Teodorczuk, Ken Beyer, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes

Readers and supporters

Support us

Image: Alex Vasey