Masters of Scale Make it epic, w/will.i.am
Oct 31, 2019
Will.i.am, a genre-crossing musician and founding member of the Black Eyed Peas, shares his incredible journey from music to tech. He discusses the art of seizing big opportunities, illustrated by his experiences with Super Bowl ads and creating Beats Electronics. The conversation touches on the importance of collaboration, from partnering with NASA to beam a song from Mars to innovative urban design projects. Will.i.am's insights inspire entrepreneurs to harness creativity and leverage partnerships for monumental success.
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Super Bowl Leverage
- Will.i.am leveraged the Super Bowl halftime show to promote the Black Eyed Peas, Beats, and Salesforce.
- He creatively integrated brand logos and messaging into the performance.
Creativity as Currency
- Will.i.am's creativity was his currency growing up, allowing him to navigate different social circles.
- This adaptability translated into his approach to music, aiming to create music for diverse audiences.
Study the Masters
- Study those who have successfully reached broad audiences.
- Learn underlying patterns, like chord progressions in music, to create work with wider appeal.