Brett Johnson from Circle270Media

Brett Johnson is the founder and owner of Circle270Media Podcast Consultants. He consults with businesses on developing, launching, and optimizing podcasts into their marketing strategy.

Realizing that radio was on the downturn and that podcasts were always being included in marketing strategy meetings, he pivoted careers.

As a 35-year radio veteran, he leverages his years of content creation, marketing skills, and sales to provide customized consulting. As a result, his clients now focus on the 'why' they are podcasting, not on the 'how' to create a podcast.

Brett talks about how his career transition happened from radio to podcast consultant...

All these advertisers were asking me about podcasting. I started doing homework. I started going to what I called "night school" and just plowing through bunches of podcasts, reading all about this stuff. And became pretty good at understanding what to do with podcasting pretty quickly. Over about six or seven months of every night reading about and listening to podcasts. So I started working with clients doing this on the side outside of the station. And then there came a point, very quickly, where doing this as a side hustle interfered with my regular work.

Accountability is scary to a lot of people. Once you speak it, it becomes real. And you have to have action. Who are those centers that are your influencers? Who are those mentors?

I try to make it a variety of people. I went to my old sales manager. He was the one that hired me initially at the radio station. I trust his advice and I am very lucky to have him there for me. I also try to make that circle of people different as well, too. That (circle) would hold me accountable and people I could go to.

Making podcasting easier for the client is the key, right?

There are a lot of details to it. And I think that's what does stop a lot of podcasters from either doing it and or not doing it very well. Because it's detail-oriented. As with any content-generating opportunity, it just takes time. My goal is to make it fun. Let's create that episode. But what else are you going to do with it? What else do you want to do with it?

Did you have it all figured out when you started?

I had no clue what I was doing. I had people around me, though, helping me figure this and giving me the confidence to do it. It took me about two or three years to really know that, "Yeah, Brett, you know what you're doing."

Find out more about what Brett does by scheduling a time with him, or more on his website. And don't miss his podcast Note To Future Me.

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