Beccie D'Cuhna, the founder of CourageLab, specializes in empowering leaders and teams through mediation, training, and coaching. In this insightful discussion, she shares her transformative journey towards valuing pricing over time. Beccie emphasizes the importance of courageous conversations and effective communication in negotiating value. She also explores the complexities of workplace dynamics influenced by mindset and emotional intelligence, advocating for a shift from aggressive sales tactics to fostering trust and meaningful client relationships.