The Happy Pricing Podcast Pricing by value, not time
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May 22, 2024 Beccie D'Cuhna, the founder of CourageLab, specializes in empowering leaders and teams through mediation, training, and coaching. In this insightful discussion, she shares her transformative journey towards valuing pricing over time. Beccie emphasizes the importance of courageous conversations and effective communication in negotiating value. She also explores the complexities of workplace dynamics influenced by mindset and emotional intelligence, advocating for a shift from aggressive sales tactics to fostering trust and meaningful client relationships.
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Beccie's Pricing Journey
- Beccie D'Cuhna initially had modest financial ambitions, prioritizing impact over profit in her work.
- Through Vision 2020 and the Happy Pricing course, she tripled her prices for some clients, enabling her to work less and earn more.
Pricing and Personal Needs
- Pricing effectively involves understanding both how to price and why to price better.
- Meeting personal needs like space and agency allows for better work and client selection.
Shifting from Time-Based Pricing
- Shift from attaching every hour to income towards valuing the overall impact and transformation you offer.
- This creates space and allows for better energy management.