Off The Grid: Leaving Social Media 🔎 Searching the New Web: SEO, AI & Blogs in 2026 with Meg Casebolt
16 snips
Jan 6, 2026 
Meg Casebolt, an SEO consultant and romance novelist, dives into the future of search and digital presence. She explains the evolving landscape of SEO in the age of AI, emphasizing how intent is now more important than keywords. Meg debunks the need for keyword tools and encourages creators to focus on specificity rather than volume. With tips on optimizing online identity and the importance of blogging in 2026, she makes a case for returning to structured content to navigate AI-driven searches effortlessly.
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AI Synthesizes Answers Not Page Lists
- AI search synthesizes web content into answers rather than listing pages.
- This shifts ranking from page-level signals to entity and knowledge-graph strength.
Think In Constellations Of Entities
- AI treats people and projects as entities in a constellation of linked signals.
- Clear, linked profiles across your domain and properties help AI recognize who you are.
Optimize For Audience, Intent, Outcome
- Use AIO as a framework: Audience, Intent, Outcome when planning content.
- Match content to what people want to achieve, not to exact keyword phrases.
