The Remarkable CEO for Chiropractors 032 - Collections - Measuring and Exchanging Value
00:38 – Dr. Pete and Dr. Stephen read some listener reviews and testimonials
05:56 – The importance of documenting testimonials
07:53 – Dr. Pete and Dr. Stephen introduce today’s topic, Collections
13:28 – What you should actually be measuring in your business or practice
18:40 – Breaking down marketing and payroll costs
25:36 – Strategies for capturing these critical metrics
29:26 – The importance of understanding that metrics are all connected in your business
31:11 – The sensitive yet vital subject of money
EPISODE QUOTES
“Testimonials are the nitrous oxide of purpose.” (05:56) (Dr. Stephen)
“The purpose of a business is to add value by solving a problem for another person.” (10:22) (Dr. Stephen)
“One number is a fact. Two numbers is a story.” (14:45) (Dr. Pete)
“As you grow, growth sucks cash.” (18:10) (Dr. Pete)
“When you become a CEO, you stop just running your business on emotions and gut feelings and instinct. And we like to say it’s one part gut, two parts data. And you need that data.” (28:05) (Dr. Stephen)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business