The Nonprofit Podcast Ep 116| 4 Nonprofit Strategies to Engage Gen Z Donors
May 30, 2024
In this discussion, Elizabeth Bradley, CEO of Forum One, leverages her 15+ years of expertise in digital communications to share insights on engaging Gen Z donors. She highlights the importance of understanding donor behavior through data and emphasizes a multi-channel approach to cater to different generations. Elizabeth discusses the need for authentic storytelling and localized actions to build genuine connections. She also predicts future trends like micro-philanthropy and AI impacts, urging organizations to stay agile and experimental in their outreach strategies.
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Gen Z Is Workforce-Size Game Changer
- Gen Z already matches baby boomers in workforce size and will soon overtake them, changing donor demographics.
- Their different institutional trust levels require tailored messaging to build trust early.
Use Your Own Data First
- Start with your existing channels and ask specific questions before diving into analytics.
- Track trends over time and aim to improve your own metrics rather than fixating on competitors.
Test And Use Public Data
- Use public data sources like Google Search Console when you lack internal samples.
- Run quick A/B tests on emails or CTAs to learn what resonates with your audience.