An investor told Joe Thomas and his co-founders that they could exit to Salesforce for millions if they made their video recording software for sales teams. Thomas and his co-founder said no. Instead, they built Loom into a globally used tool with five million users in 230+ countries. In November of 2023, Atlassian acquired Loom for $975 million. Learn how Thomas trusted his gut and made Loom a must-have for the digital workforce. 

In this episode, you’ll learn: 

• The 8-year overnight success story of building Loom  
• Loom’s key differentiator in the market 
• How to not bury the lede of your product market fit 
• Why early-stage founders need to maximize their learnings
• The value of a weekly Sunday dinner
• About making a product customers will like and pay for
• The product-led growth trap 
• Why every 90 days are different as an entrepreneur 
• How Thomas monetization Loom 
• To create a max diff survey for product upselling
• Choosing the uncertain path 
• And much more product development advice…

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