Creating demand in a new category with Sam Kuehnle, Vice President of Marketing at Loxo
Oct 24, 2023
26:47
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Growth advisor, Gaetano DiNardi speaks to Sam Kuehnle, Vice President of Marketing at Loxo about his experiences growing in a new category. How do you create demand and educate a market that hasn’t experienced a product like this before?
Marketing Dilemmas