Episode 112: Beyond the Hype: Strategies for SMB Growth

Having a thorough understanding of your ideal target market, being able to develop an effective strategic marketing plan, and managing finances are just some of the various elements necessary for any small to medium-sized business looking to have consistent success and growth. Savvy business owners take every opportunity to maximize their potential for success.

Maceik Szczesniak, Chief Growth & Strategy Officer with the B2SMB Institute talks about the importance of community to support and help organizations scale and succeed. With over 4,000 members, the B2SMB Institute bridges insights, partnerships, and resources to empower businesses serving the small-to-medium business (SMB) market.

Highlights include: 

How the name Magic came about and his journey to B2SMB.

The Institute’s mission of connecting brands and service providers with SMBs in impactful ways.

Research reveals that SMBs are only half as productive when compared with larger organizations.

When you should wear your ‘business owners hat' and not your ‘technology hat.'

Reflecting on his experience at the IT Nation Connect Conference, his key takeaways, trends, and new partnerships that align with B2SMB’s goals.

His excitement about partnering with Universities and higher education.

Follow Magic on LinkedIn, send him an email at info@gowithmagic.com and visit b2smbi.com/ to learn more about their resources and the power of networking.