Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives. Why email is at the heart of a 10 million dollar micro-business, with Matthew Paulson
What is the right thing for you to be spending your time on? This is a big question for a lot of people and it's hard to get advice on this because where you can both give and receive value changes over time. It changes with experience and changes as your business grows.
This week my guest is Matt Paulson. Mat is the author of five books on digital marketing and online business. He now runs a business offering financial market intelligence turning over 10 million dollars a year. Where others might build a coaching business around there books and online success, Matt had to make other decisions.
About Matt Paulson
Matt Paulson is the founder and CEO of MarketBeat, an Inc. 5000 financial media company that publishes stock market news, data, and research tools. MarketBeat was recognized as the fastest-growing privately held company in South Dakota by Inc. Magazine in 2016 and has since been recognized by Barron's, Entrepreneur Magazine and several other publications for its continued growth and success. Receiving more than 15 million monthly page views, MarketBeat is arguably South Dakota's widest-reaching vertical media company.
As an active private equity investor, Matt has invested in more than 60 small businesses and high-growth startups, including Buffer, Dollar Shave Club, Lime, Lyft, Ripple, and Wikia. He has significant real estate holdings that includes interests in more than a dozen hotels and apartment complexes. He also serves as the chairman of Falls Angel Fund, which makes early-stage capital investments in high-growth companies in South Dakota and surrounding states.
In 2019, Matt founded Startup Sioux Falls, a community organization that aims to connect founders with each other and with the startup ecosystem. He provides leadership to several other startup organizations and events, including 1 Million Cups, Hey Sioux Falls, Innovation Expo, and the Zeal Center for Entrepreneurship. He has also published eight business and personal finance books, including 40 Rules for Internet Business Success, Email Marketing Demystified, The Ten Year Turnaround, Automatic Income and Online Business from Scratch.
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