

How to start a women's pro-football team
Jul 23, 2025
Discover the groundbreaking journey of the first women's-only professional football team in the Netherlands, Hera United. Learn how the founders are attracting investors to reshape the sport and challenge the male-dominated landscape. Hear insights from the founder of Glasgow City FC, who faced similar paths decades ago. Explore the launch of Europe's first women's sports bar and how it's inspired by Hera's trailblazing mission. Delve into the potential growth of women's football and the importance of community support for a more equitable future in sports.
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Women's Club Breaks Traditional Mold
- Hera United founders see that focusing fully on women's football breaks the traditional male-dominated club model.
- This approach challenges the status quo and aims to promote equality in football resource allocation.
Pitch Mission to Attract Investors
- When pitching to investors, focus on the mission to create a movement stimulating girls to be heroes.
- Show the ripple effect of giving attention to female football to inspire sponsors and broadcasters.
Media Rights Potential in Women's Football
- Media and broadcasting rights revenue for women's football is still small but has huge growth potential.
- Sports viewership retains great energy and family appeal that can attract partners and sponsors.