Investing in Women's Football: Opportunities and Challenges

The founders of Dutch women's team Hera United are finalising preparations for their first ever season in the Netherlands' top flight.

They're the first women's-only professional team in the country, and want to drive the development of the sport by stepping out of the traditional male dominated club format.

We hear from Hera's founders on persuading investors to back them and the impact they're hoping to have on the game as a whole.

We talk to the founder of Glasgow City FC, who followed the same path nearly 30 years ago.

And we hear from the team behind Europe's first women's sports bar, who have taken inspiration from Hera's journey.

Produced and presented by Matthew Kenyon

(Image: The Her United team. Credit: Hera United)