This Week in Carbon This Week In Carbon - Episode 12
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May 19, 2025 Thibault Sorret and Judith Simon, leaders in ecosystem restoration and carbon markets, dive into pressing environmental challenges. They discuss the urgent need for innovative standards in nature-based solutions and effective carbon measurement techniques. The duo shares insights about corporate involvement in carbon credits, highlighting a major partnership between Microsoft and Rubicon Carbon to promote global reforestation. They emphasize the importance of transparency and acknowledging paradoxes in environmental action to foster trust and drive meaningful change in carbon markets.
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Inspiration Behind ERS
- Thibault Sorret shared how traveling in Latin America inspired his commitment to tackle biodiversity loss.
- He invested his savings to build ERS and create a standard for ecosystem restoration through carbon markets.
ERS's Market Differentiators
- ERS differentiates itself by prioritizing speed, scale, and rigorous ecological and social standards.
- Digitization enables consistent, faster certification and a holistic approach beyond just carbon credits.
Necessity of Innovation in Standards
- Legacy carbon standards weren't designed for rapid scale and efficiency.
- Innovation and digital data collection are essential to meet rising demand and enable easier project comparison.