#044 Mike Allton | Blogging to Benefit Your Brand

Mike Allton is the founder of award-winning blog and agency The Social Media Hat and a brand evangelist for Agorapulse, a social media management tool that helps people organize their content across multiple platforms. Known as “the Blogging Brute”—also the name of his own blog—Mike is part of 360 Marketing Squad alongside former Brands On Brands On Brands Guests Stephanie Liu (episode #008) and Jenn Herman (episode #020), specifically focusing on content marketing.

In this episode, Mike explains how to more effectively and efficiently produce content for your brand, reveals how you can use blogs to your advantage, and gives you tips for developing your own voice as a writer, even if it doesn’t come naturally to you.

The Finer Details of This Episode:

• How the 360 Marketing Squad got together and what Mike in particular contributes to it.
• Mike explains why blogging is such a valuable asset to building your brand, as well as where his “Blogging Brute” moniker came from.
• His technique for getting people who are normally averse to writing to more easily express themselves through blog posts.
• What benefits do blog posts have over Twitter, Facebook and other social media posts?
• Should you consider a contributor model for your blog?
• The subjects Mike is most interested in blogging about these days.
• How Mike was able to optimize the amount of traffic coming to his site.
• Mike’s tips for cultivating and organizing blog post ideas and how you can make the most of your own knowledge base.
• Publishing more content earlier on so you can publish fewer but higher quality pieces in the long run.

Quotes:

“If we want to make money, that content has to drive people to a website, and once they’re on the website people need to read—they HAVE to read.”

“I strongly recommend that you at least entertain the idea of allowing some contributors to participate in the creation of content on your site.”

“Those one hundred articles that were getting approximately fifty views a month now get closer to about THREE HUNDRED views a day.”

“You’ve got a lot of information in your head and that’s what I want you to pour out in your blog posts.”

“There are no shortcuts to any aspect of marketing.”

Guest Links:The Social Media Hat - https://www.thesocialmediahat.com/

Agorapulse - https://www.agorapulse.com/

Blogging Brute - https://bloggingbrute.com/

360 Marketing Squad - https://360marketingsquad.com/

Mike on Facebook - https://www.facebook.com/allton

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!