154. Conrad Saam — Data Over Guesswork: The Strategies Behind Effective Legal Marketing

Every successful law firm owner understands the importance of effective marketing to grow their practice. But what actually works? How do you measure marketing success? What trends are worth investing in?

Mockingbird Marketing Founder & CEO Conrad Saam has all these answers and more.

On this episode of The Game Changing Attorney Podcast, Conrad and Crisp Founder & CEO Michael Mogill dive deep into:

• The difference between brand awareness and brand affinity
• Why you must borrow from today’s profits to build tomorrow’s revenue
• The real metrics that measure your marketing success

Links & Resources:

• Episode Shownotes
• Avvo
• Justia
• Search engine optimization (SEO)
• Google Analytics
• TikTok
• Clubhouse
• Meerkat
• Pepsi
• Coke
• CallRail
• Google Local Service Ads (LSA)
• Google Pay Per Click (PPC)
• Customer Relationship Management (CRM)
• Parker Waichman
• Screaming Frog SEO
• Non-fungible tokens (NFTs)
• ChatGPT