JUST Branding S07.EP1 - Beyond Personal Branding: Debbie Millman on Character, Symbols, and Brand DNA
Jan 15, 2026
In this conversation, Debbie Millman, a pivotal figure in design and branding, discusses the essence of true brand DNA versus superficial personal branding. She emphasizes that personal branding can stifle growth, advocating for the development of character and integrity instead. Millman explores why redesigns often fail and highlights successful brand migrations. She also shares insights from her extensive interviewing experience, revealing common challenges faced by creatives and how meaning is authentically built within branding.
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Brands Are Manufactured Meaning
- Brands are constructed objects that only exist when people assign them meaning through consensus.
- Debbie Millman emphasizes that meaning is projected into brands and believed (or not) by others.
Personal Brands Freeze Humanity
- Calling personal branding an oxymoron highlights the tension between human growth and the fixed nature of brands.
- Millman argues people should cultivate character and reputation, not freeze themselves into a brand.
Grow Audience By Mastering Work
- Master your craft and offer real benefit to grow an audience rather than perform as a manufactured persona.
- Provide a clear point of view that enlightens or inspires people to build reputation and following.
