The Kelly Roach Show

957. Shorten The Sales Cycle Outside Of Launch

Sep 28, 2023

Learn how to maintain sales momentum outside of launch periods by continuing the conversation with warm leads. Shorten the sales cycle through increased communication and touchpoints. Provide value to leads and stay engaged consistently to close more sales.

14:39

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Quick takeaways

Maintain a warm dialogue with leads after launch to prevent loss of interest and boost sales outside of conversion events.

Increase the frequency and aggressiveness of communication to shorten the sales cycle and increase chances of closing sales in between launches.

Deep dives

Shortening the Sales Cycle

One of the key challenges faced by businesses is the lack of sales outside of launch or conversion events. Many business owners struggle with converting leads obtained during launches into sales. However, it is crucial to continue the conversation and maintain a warm dialogue with these leads to avoid losing their interest. By smoothly transitioning from an in-launch conversation to an out-of-launch conversation, businesses can keep the momentum going and prevent leads from going cold. This means providing valuable resources, sending personalized invitations, engaging on social media, and maintaining regular communication to keep the lead at an 85% readiness level to buy.

Introduction

5min

Keeping the Game of Catch Going After a Closed Cart Launch

3min

Shorten the Sales Cycle through Frequency and Commitment

3min

Shortening the Sales Cycle Through Increased Communication and Touch Points

4min

Kelly reveals the key to boosting sales between product launches - and why many businesses excel during launches but struggle to maintain sales momentum afterward.

It's crucial not to let leads go cold and shares strategies to seamlessly transition from launch to post-launch conversations. Discover practical tips for engaging leads, such as personalized follow-ups, valuable resources, and consistent communication. Kelly emphasizes the power of frequency in staying top-of-mind with prospects and shares a personal success story to illustrate its effectiveness. Learn a three-step formula for success: activity, making offers, and extending consultation invitations. Don't miss this episode if you're eager to supercharge your sales strategy and maintain warm leads, ensuring consistent business growth.

Also in this episode:

Maintain Engagement After Launch: It's crucial not to let the leads go cold. Continue the conversation with your audience even after the launch is over.
Transition Smoothly: Transition from an in-launch conversation to an out-of-launch conversation seamlessly.
Nurture Leads: Recognize that not all leads will buy during the initial launch. Some may need multiple interactions before making a purchase decision.
Frequency Shortens The Sales Cycle: To shorten the sales cycle, increase the frequency of your communication and touchpoints with prospects.
Offer Value: Between launches, provide value to your leads through various means such as sending physical resources, handwritten notes, podcast episodes, or referrals. Personalize your approach based on their interests and needs.
Make Offers And Extend Invitations: In addition to maintaining engagement and offering value, it's essential to make offers and invite prospects to consultations.

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The Kelly Roach Show

957. Shorten The Sales Cycle Outside Of Launch

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Shortening the Sales Cycle

Frequency and Aggressiveness in Communication

The Importance of Activity, Offers, and Consultations

Remember Everything You Learn from Podcasts