Learn how to maintain sales momentum outside of launch periods by continuing the conversation with warm leads. Shorten the sales cycle through increased communication and touchpoints. Provide value to leads and stay engaged consistently to close more sales.
Maintain a warm dialogue with leads after launch to prevent loss of interest and boost sales outside of conversion events.
Increase the frequency and aggressiveness of communication to shorten the sales cycle and increase chances of closing sales in between launches.
Deep dives
Shortening the Sales Cycle
One of the key challenges faced by businesses is the lack of sales outside of launch or conversion events. Many business owners struggle with converting leads obtained during launches into sales. However, it is crucial to continue the conversation and maintain a warm dialogue with these leads to avoid losing their interest. By smoothly transitioning from an in-launch conversation to an out-of-launch conversation, businesses can keep the momentum going and prevent leads from going cold. This means providing valuable resources, sending personalized invitations, engaging on social media, and maintaining regular communication to keep the lead at an 85% readiness level to buy.
Frequency and Aggressiveness in Communication
Increasing the frequency and aggressiveness of communication significantly shortens the sales cycle. By maintaining consistent touchpoints, such as weekly phone calls, emails, physical materials, and handwritten notes, businesses can build trust, create top-of-mind awareness, and demonstrate commitment to working with their leads. Engaging regularly on social media, sharing valuable resources, and asking open-ended questions further enhance the conversation. The more frequently a business communicates with prospects, the higher the chances of closing a sale and shortening the overall sales cycle.
The Importance of Activity, Offers, and Consultations
To make more sales in between launches and accelerate the sales cycle, three key elements must be in place: activity, making offers, and extending invitations to consultations. Consistently engaging in meaningful activities to nurture relationships, making attractive offers, and proactively inviting leads to consultations are essential steps. By combining these three elements, businesses can effectively keep the conversation going, regularly present opportunities to buy, and ultimately increase their sales in between launches.
Kelly reveals the key to boosting sales between product launches - and why many businesses excel during launches but struggle to maintain sales momentum afterward.
It's crucial not to let leads go cold and shares strategies to seamlessly transition from launch to post-launch conversations. Discover practical tips for engaging leads, such as personalized follow-ups, valuable resources, and consistent communication. Kelly emphasizes the power of frequency in staying top-of-mind with prospects and shares a personal success story to illustrate its effectiveness. Learn a three-step formula for success: activity, making offers, and extending consultation invitations. Don't miss this episode if you're eager to supercharge your sales strategy and maintain warm leads, ensuring consistent business growth.
Also in this episode:
Maintain Engagement After Launch: It's crucial not to let the leads go cold. Continue the conversation with your audience even after the launch is over.
Transition Smoothly: Transition from an in-launch conversation to an out-of-launch conversation seamlessly.
Nurture Leads: Recognize that not all leads will buy during the initial launch. Some may need multiple interactions before making a purchase decision.
Frequency Shortens The Sales Cycle: To shorten the sales cycle, increase the frequency of your communication and touchpoints with prospects.
Offer Value: Between launches, provide value to your leads through various means such as sending physical resources, handwritten notes, podcast episodes, or referrals. Personalize your approach based on their interests and needs.
Make Offers And Extend Invitations: In addition to maintaining engagement and offering value, it's essential to make offers and invite prospects to consultations.