Ron Shaich on why Cava deserved to be a public company
Oct 11, 2023
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Ron Shaich, Chairman of Cava and former CEO of Panera Bread, talks about why Panera thrived, the decision to sell Au Bon Pain, other chains Act III Holdings has invested in, public companies and activist investing, and taking Cava public. A fascinating conversation with an innovative industry figure.
Panera Bread's success can be attributed to its understanding of the bakery cafe niche and the ability to dominate that category.
Despite being critical of public markets and activist investors, Ron Shaich believes that being a public company can be beneficial for certain companies at specific stages of their development, as it provides credibility and awareness that supports growth.
Deep dives
How Panera Bread became a nationally dominant brand
Panera Bread's success can be attributed to its understanding of the bakery cafe niche and the ability to dominate that category. The company focused on delivering real food that respected the customers and made them feel good about their choices. By offering a better alternative to fast food, Panera positioned itself as a powerful and unique brand. The company went through multiple transformations, evolving from a croissant shop to a bakery cafe and ultimately becoming the poster child for the fast casual industry. With a strong focus on long-term growth, Panera maintained its dominance and delivered exceptional returns to its shareholders.
Ron Shake's decision to sell Au Bon Pain and focus on Panera Bread
Ron Shake made a difficult decision to sell Au Bon Pain, a concept he had developed and worked on for 20 years, to focus on the potential of Panera Bread. Shake believed that Panera had the ability to become a nationally dominant brand, but in order to do so, it required the necessary resources and attention. Despite facing challenges and opposition, Shake and his team made the strategic move, which ultimately resulted in Panera's remarkable success. The decision was driven by a long-term vision and a commitment to realizing the full potential of Panera Bread.
The key factors that contributed to Panera Bread's success
Panera Bread's success can be attributed to several key factors. First, the company understood the bakery cafe niche and positioned itself as the leader in that category. Second, Panera focused on delivering a unique and engaging dining experience, with a menu that expanded beyond sandwiches to include breakfast options and a gathering place concept. Additionally, Panera established a strong brand identity and consistently delivered on its vision of providing real, quality food that respected customers. Finally, Shake and his team made strategic bets and were willing to transform the company multiple times to stay ahead of the competition.
Ron Shake's thoughts on being a public company
While Ron Shake is critical of activist investors and the short-term focus of public markets, he believes that being a public company can be beneficial for certain companies at specific stages of their development. Public markets provide credibility and awareness, which can support the growth and potential of a company like Kava. Shake highlights that being prepared for the challenges of operating as a public company is crucial, and having a long-term perspective and supportive long-term investors is key to navigating the complexities of the public markets.
Why are the public markets good for Cava and not Panera Bread?
This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Ron Shaich, the chairman of Cava and former CEO of Panera Bread.
Shaich has turned his attention to investing in and building brands since Panera was sold to JAB Holdings in 2017. He recently wrote a book, “Know What Matters, Lessons from a Lifetime of Transformation.”
We took the opportunity to talk with Shaich about a wide range of issues, including why Panera Bread thrived while many other players in the bakery-café segment could not. We also talk about the decision in the 1990s to sell Au Bon Pain and focus on Panera.
We also talk about some of the other chains Shaich’s Act III Holdings has invested in, including an upscale bakery-café concept, a plant-forward concept and an eatertainment brand.
But we also talk about public companies and activist investing. After the sale of Panera, Shaich has been highly critical of the public markets and their focus on short-termism, particularly that of activist investors. We asked why he would then take Cava public in the face of that criticism.
It’s a fascinating conversation with one of the industry’s more innovative figures, so check it out.
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