ChatGPT Is Eating Your Course Sales But It Can't Eat This
Jan 14, 2026
AI, especially ChatGPT, is reshaping the course landscape, leaving creators wondering about their future. The real winner is community, providing human transformation that AI can't replicate. Discover the difference between linear and flywheel businesses, and how the first ten members can ignite momentum. Instead of flooding the market with content, focus on designing impactful experiences. Results from your community members drive word-of-mouth growth, creating a compounding effect that's sustainable and powerful.
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insights INSIGHT
Information Loses Its Moat
Information is no longer defensible because AI can answer many questions creators once owned.
Businesses built only on info must rethink durability as answers become commoditized.
insights INSIGHT
Linear Businesses Make You Restart
A linear business forces you to restart after each sale because you must continually find new buyers.
This creates churn and constant selling rather than compounding growth from existing members.
volunteer_activism ADVICE
Monetize With Recurring Community Models
Build a community with recurring membership or events instead of only selling one-off products.
Use membership, courses, challenges, or events inside the community to create ongoing monetization.
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ChatGPT is answering the questions your course used to own. And if you’re a creator, that can feel deeply unsettling.
In this episode, Gina breaks down why AI is absolutely disrupting information-based courses—and why that doesn’t mean your business is over. The creators who win next won’t compete on content. They’ll build something AI can’t replicate: real human transformation powered by community.
This conversation reframes where durable value actually lives now—and how to build a business that compounds instead of constantly starting over.
In this episode, you’ll learn:
• Why ChatGPT is quietly eating course sales
• What AI can replace—and what it never will
• The difference between linear businesses and flywheel businesses
• Why communities create compounding results
• How your first members generate momentum
• Why creators don’t need more content to grow
• How results drive word-of-mouth and retention
(00:00) Why ChatGPT is changing creator businesses
(00:32) The fear course creators aren’t saying out loud
(01:05) Why information is no longer defensible
(01:42) Linear businesses vs flywheel businesses
(02:18) Why courses and e-commerce force you to restart
(02:55) What communities make possible that AI can’t
(03:28) The power of your first 10 members
(04:02) Why creators don’t need more content
(04:30) Designing experiences instead of information
(05:03) How results create word-of-mouth growth
(05:33) Why momentum compounds in communities
(06:02) The flywheel creators are missing
People Magic: How to Build a $1M Community