ChatGPT is answering the questions your course used to own. And if you’re a creator, that can feel deeply unsettling.
In this episode, Gina breaks down why AI is absolutely disrupting information-based courses—and why that doesn’t mean your business is over. The creators who win next won’t compete on content. They’ll build something AI can’t replicate: real human transformation powered by community.
This conversation reframes where durable value actually lives now—and how to build a business that compounds instead of constantly starting over.
In this episode, you’ll learn:
• Why ChatGPT is quietly eating course sales
• What AI can replace—and what it never will
• The difference between linear businesses and flywheel businesses
• Why communities create compounding results
• How your first members generate momentum
• Why creators don’t need more content to grow
• How results drive word-of-mouth and retention
(00:00) Why ChatGPT is changing creator businesses
(00:32) The fear course creators aren’t saying out loud
(01:05) Why information is no longer defensible
(01:42) Linear businesses vs flywheel businesses
(02:18) Why courses and e-commerce force you to restart
(02:55) What communities make possible that AI can’t
(03:28) The power of your first 10 members
(04:02) Why creators don’t need more content
(04:30) Designing experiences instead of information
(05:03) How results create word-of-mouth growth
(05:33) Why momentum compounds in communities
(06:02) The flywheel creators are missing
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