People Business w/ O'Brien McMahon Be. Yourself w/ Jessica Zweig
Jessica Zweig is the Founder & CEO of SimplyBe., a premier personal branding company based in Chicago.
She is an internationally award-winning entrepreneur who was named a “Personal Branding Expert” (Forbes) and a "Top Digital Marketer To Watch" (INC.) as well as a dynamic and highly sought-after speaker and presenter. Jessica has spoken on national and international stages, including those of Google, Mindvalley, and Virgin, and has facilitated sold-out workshops and masterminds around the world.
In 2018 and 2019, Jessica was honored with the Gold and Silver Stevie® Award for “Female Entrepreneur of the Year." Her work has been featured in Business Insider, MarketWatch, The Washington Post, and Thrive Global.
In February 2021, Jessica released her book, Be. - A No B.S. Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself.
Mentioned in this Episode:
- The SimplyBe. Podcast
- 1,000 True Fans by Kevin Kelley
- The Quote About Judgement We Couldn't Remember
- “The things we dislike most in others are the characteristics we like least in ourselves.” ― Marian Keyes, Rachel's Holiday
- Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Time Codes:
(3:51) - Can you pitch Simply Be and the work you do?
(6:16) - How do you define Personal Brand?
(7:16) - what’s the difference between Personal Brand and Self Promotion?
(9:09) - Finding the purpose behind your self-promotion
(11:52) - Reframing self-promotion to add value to the world
(15:48) - How to make money
(18:54) - How do you help somebody figure out who they are and the value that they offer?
(25:46) - What’s the framework of The Hologram?
(30:25) - How do you help people draw the line between being vulnerable and what they want to keep private?
(32:33) - Being “too” authentic
(36:21) - Being an introvert in an extroverted field
(38:55) - How do you set boundaries to take the time to think?
(41:41) - What are you sick of talking about?
(42:44) - What are you most excited to be talking about?
(42:53) - What is the purpose of Business?