How I Built This with Guy Raz HIBT Lab! Armbrust American: Lloyd Armbrust
Apr 28, 2022
Lloyd Armbrust, a former ad sales professional, shares his incredible journey from newspaper operations to launching a surgical mask manufacturing business during the pandemic. He discusses the urgent need that sparked this pivot and the rapid decision-making that enabled him to scale operations within six weeks. Lloyd highlights the challenges of securing FDA approval, sourcing materials, and adapting to consumer needs. He also explores the hurdles and opportunities in American manufacturing, including his company's transition from masks to air filters.
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Pandemic Pivot
- Lloyd Armbrust, initially in ad sales software, pivoted to mask manufacturing during the pandemic.
- This was inspired by a $350 million mask import project, which he deemed inefficient.
Rapid Setup
- Within six weeks, Armbrust sourced a mask production line from China.
- He collaborated with a robotics expert in Texas to set up the machinery.
Fortuitous Facility
- Armbrust secured a 15,000 sq ft facility for $5,000/month due to pandemic circumstances.
- This lucky break allowed them to eventually produce 1 million masks daily.