It's This Week in Bourbon for February 21st, 2025. Pursuit launches its DTS program P.Club, Jason Callori launches Drum Key Spirits, and Evan Williams will release a Kentucky Derby Festival Single Barrel.

Show Notes:

• Pursuit Spirits launches P.Club, a customizable whiskey subscription with exclusive releases
• Frey Ranch partners with the University of Kentucky’s Estate Whiskey Alliance for sustainability
• Barrel King collaborates with Mash & Drum’s Jason Callori to launch Drum Key Spirits
• Brother’s Bond Bourbon secures $7.5M in funding to expand in the U.S. and international markets
• Trump and Modi agree to lower India’s tariffs on Bourbon from 150% to 100%
• Yellowstone Bourbon surpasses $1M in donations to National Parks Conservation Association
• Pappy Van Winkle barrel auction skyrockets to $3.1M before bidding restrictions imposed
• Evan Williams releases 2025 Kentucky Derby Festival bottle with commemorative Pegasus Pin
• Frey Ranch debuts 100% Barley Whiskey as part of its Single Grain Series at 110 proof
• A. Smith Bowman Cask Strength Bourbon returns at 139.7 proof, available via lottery
• Support this podcast on Patreon

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