The Pro Church Tools Show with Brady Shearer Single Event Advertising with Bold Conference: Coaching Edition #025
Dec 7, 2017
54:06
Being a once a year event, Bold Conference is struggling to build a year round advertising strategy. Brady sits down with Carson to put some plans in place.
What's In This Session?
- Church Name: Bold Conference
- Church Location: Kansas City, Missouri
- Church Age: Pre-planning
- Church Size: Sponsor church is 500
- On the coaching call: Carson Cooper - Creative Contract
Show Notes & Resources Mentioned
- That Church Conference
- Start With Why by Simon Sinek
- Boomerang for Gmail
- Helpscout
- Intercom
- Storytape on Instagram
- Brady on Instagram
- Jab Jab Jab Right Hook by Gary Vaynerchuk
3 Instant Takeaways
- Be more than promotion. You want to be present in the lives of your audience, but this can be more than just advertising. It can be blog posts, behind the scenes content, podcasts, videos - anything that is valuable to your audience. Find ways to accomplish the vision of your conference in an online space.
- Have a measurable goal. If your goal is too broad, it will make it difficult to work toward because so much can fit into it. By narrowing down your goal you can better focus your energy, as well as know when you're actually achieving it.
- Put in effort that is equal to the size of your goal. Often churches use God as an excuse to not put in the necessary work. Yes. God partners with us, but we still need to do our part. If you choose a big goal - plan for hard work.
Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/single-event-advertising-bold-conference/.