What it Takes to Build Your Tribe with Ryan Lee Founder of REWIND

Jan 3, 2019

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Ryan Lee is the founder of REWIND and the Superfood bar. The company can be found on rewindtoday.com - Ryan has over twenty-two years in the health and fitness industry (Master's Degree in Exercise Physiology, Created the world's fastest workout video, ect). Anyone who follows Ryan knows he is obsessed with living a good and healthy life with his wife and four kids at the forefront.

Here’s a glimpse of what you’ll learn:

[1:20] Jeremy introduces his guest, Ryan Lee.
[3:20] Ryan talks about a challenging moment in business.
[6:00] What was Ryan’s early career like?
[7:45] Ryan opens up about his health and the journey of developing a health bar.
[14:30] You can’t please everyone.
[19:30] Ryan talks about the early versions of the Rewind bar and how it has evolved.
[24:00] The key to a profitable consumable product.
[28:00] What is the Rewind Institute?
[33:00] Who is the Rewind Bar for?
[36:00] Why did Ryan choose the name “Rewind?”
[39:15] How did Ryan build the team at Rewind?
[44:30] Ryan talks about his marketing efforts.
[47:00] Why isn’t the Rewind Bar available on Amazon?
[52:00] What is next for REWIND?

In this episode…

What does it take to build your tribe? How can a brand cultivate a following of passionate and energetic customers? Is building a tribe the most practical way of growing a business? On this episode of Inspired Insider, you’ll hear from innovator and business leader Ryan Lee. In his conversation with Jeremy, Ryan opens up about his early career, how he responded to challenges involving his health, what it took to get Rewind off the ground, why he is passionate about building a tribe of followers, and so much more. You don’t want to miss a minute of this powerful episode featuring Ryan’s story! You can tell a lot about a leader when they face adversity. Let’s face it; no one runs toward adversity, more often than not, we avoid it like the plague! When adversity strikes, what will be your response? Will you rise to the occasion or will your pack up and leave town? Ryan Lee had a successful business selling vitamin supplements when everything came crashing down around him. The failure of his business could have been the end of Ryan’s story, but he chose to bounce back and try again. Today, Ryan’s new company, Rewind is thriving, and much of that success is due to the lessons he learned through those tough moments of adversity. As you look back on your journey, can you recognize turning points that led you to where you are today? Was there a clear deciding moment that caused you to pursue the career you are in today? For Ryan Lee, that moment came when he was faced with some daunting health challenges. Determined to get his weight and his general health under control, Ryan started by changing his diet. Unfortunately, he found that there was a severe lack of options on the marketplace for health bars to start his day off on the right foot. That was the launching point for Ryan and his journey to create the Rewind bar. What can you learn from Ryan’s story? Surveying the landscape of health foods today, you’ll notice that most brands don’t have a clearly defined message that resonates with customers. Does a brand even need a clear message as long as it’s selling products? According to Ryan Lee, the messaging is as important as the product. At Rewind, Ryan and his team have put in a lot of effort into cultivating and building a tribe around their brand. The Rewind brand is built on nostalgia and fun; they even include amazing references to 70’s and 80’s pop-culture on their website! For brands to stand out in an increasingly crowded marketplace, they’ve got to learn to build their tribe; Rewind has done just that! What role should a business play in contributing to social good? With the rise of Toms, Warby Parker, and other brands connect their profits to charitable causes, many organizations are scrambling to present an image of “Giving back.” While many organizations give back to the community because it makes business sense, there are some that do it because they genuinely care about the community they are rooted in. With the Rewind Institute, Ryan and his team want to make sure that giving back isn’t just a gimmick or PR stunt. The Rewind Institue opens up the Rewind office space to hard working inner city youth and teaches them how to start their own business. You can learn more about the Rewind Institue by checking out the link in the resources section.

Resources Mentioned on this episode

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