Bridge the Gap™ by Revenue Reimagined Episode #7: Unleashing Revenue Growth: Sangram Vajre Reveals the Evolving Role of Marketing
Challenge the Status Quo and Ignite Revenue Growth with Marketing Maven
Sangram Vajre as he breaks free from traditional approaches to captivate
audiences and drive business success.
Our guest is none other than Sangram Vajre:
Sangram Vajre is a go-to-market leader, having mastered the art of
intertwining revenue growth with advanced marketing strategies in his
current role as the CEO of GTM Partners. This came to fruition from his wealth
of experience which includes founding Terminus, the pioneer account-based
marketing platform, and working at Pardot under the Salesforce umbrella. He
also brings to the table the unique insight of a three-time author, setting him
apart as an industry thought leader. Known for his profound understanding of
the B2B space, Sangram is highly skilled at solving go-to-market problems
and reshaping organizational perspectives on marketing.
Marketing is not just about leads and banners, it's about creating a message that hooks people's attention. - Sangram Vajre
In this episode, you will be able to:
- Discover the significance and impact of an effective Go-to-Market
- Strategy in the business landscape.
- Uncover how the role of marketing has evolved to become a key driver for revenue growth.
- Explore the power of storytelling in creating compelling marketing narratives.
- Learn the art and importance of striking a balance between technology and human connection in your marketing efforts.
- Understand the necessity of continuous learning and adaptation in the ever-changing marketing scene.
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