Under the Influence Podcast Episode 10 - Fashion, Weed + Avoiding Social Anxiety with Erica Stolman from Fashionlush
Nov 21, 2018
AI Snips
Chapters
Transcript
Episode notes
From Laptop Storage To Career
- Erica started Fashion Lush as a hobby because her Dell laptop ran out of space and she needed an online place to store outfit photos.
- After a layoff she treated blogging like a six-month experiment, got a Forever 21 partnership, and turned it into a career.
Laid Off, Hustled, Then Landed Forever 21
- Erica worked at a social media agency voicing a cartoon called Cheap Sally and learned how mommy bloggers monetized their sites.
- After being laid off she used lunch breaks and braiding trades to shoot content, then landed a long partnership with Forever 21.
Authenticity Creates Connection
- Erica distinguishes two influencer types: aspirational 'lust-for-life' creators and candid 'real-talk' creators, both can succeed.
- She intentionally chose authenticity, sharing anxiety and weed, to make her content relatable and shrink the influencer distance.