The Importance of Social Media in Branding

I think especially, I feel like we're all obsessed with like the real time aspect now. We have instant access to everyone else's lives and people love that. But where I see the influencing is on social media stories and like seeing the behind the scenes and really seeing you. Instagram could crash tomorrow. And then what would we all do? We go back to our blog. So like it's just good to have your toe in each little social network because it is changing so quickly every day.