The Side Hustle Show 658: 160k Talking About Australian Fantasy Football
Feb 24, 2025
Heff Gerlach, the creator of The Keeper League Podcast, shares his journey from teaching to becoming a fantasy football expert. He discusses the niche world of Australian Rules Football fantasy leagues that go beyond traditional drafts. The conversation dives into the evolution of his podcast, audience engagement, and innovative data analytics tools. Heff also reveals the challenges of monetization strategies and the importance of community in growing a niche podcast. His insights inspire listeners to consider their own side hustles in the fantasy sports arena.
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Podcast Origin
- Heff Gerlach started The Keeper League Podcast about Australian Rules Football fantasy keeper leagues.
- It began as a niche hobby, stemming from his teaching job and a group chat.
Niche Selection
- The Keeper League format was chosen because of existing passion and an unmet need in the market.
- This combined with Hef's production experience made it a perfect fit.
Initial Traction
- The official AFL fantasy podcast host retweeted Hef's podcast, boosting early growth.
- This led to collaboration and promotion, expanding the show's reach.