What Next: TBD | Tech, power, and the future End of an Electric Avenue
Sep 7, 2025
Ryan Felton, a Wall Street Journal reporter specializing in the automotive industry, dives into the looming shutdown of electric vehicle tax credits and its impact on sales and consumer demand. He discusses the vibrant Colorado car dealership scene and how state incentives are currently appealing to buyers. Felton also highlights the challenges faced by automakers, including rising competition, evolving emissions regulations, and shifts in consumer preferences as they strategize towards affordable EVs amidst a turbulent market.
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Dealership Frenzy Before Credit Expires
- Ryan Felton visited Colorado dealerships where buyers were excited about deep discounts ahead of the credit expiry.
- He observed $65,000 Kia leases for $189 monthly and even $20 monthly EV offers driven by dealer application of credits.
Range Focus Made EVs Expensive
- Early EVs emphasized long range with large expensive batteries, which made many models functionally luxury items.
- That design choice kept prices high and limited EVs' reach to mainstream buyers.
Upfront Credits Boosted EV Adoption
- The Inflation Reduction Act changed the credit to be applied at sale, letting dealers lower monthly payments immediately.
- That shift made EV ownership more accessible and accelerated adoption.