
End of an Electric Avenue
What Next: TBD | Tech, power, and the future
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Navigating the Automotive Shift: Trucks, Tariffs, and Electric Futures
This chapter examines the challenges American automakers face as they transition to electric vehicles while consumers still favor traditional trucks and SUVs. It discusses the impact of tariffs, competition from China, and domestic production investments, highlighting the industry's attempt to balance profitability with evolving market demands.
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