Personal Injury Mastermind w/ Chris Dreyer 285. Best of PIMCON: Traditional Marketing
Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients.
Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.
Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn:
- How to adapt media strategies with shifting consumption
- How to optimize budgets amid rising costs
- How to align messaging for better client conversion
In today’s special episode of Personal Injury Mastermind — LIVE from PIMCON — we successful law firms are leveraging traditional marketing strategies in the modern age. We discuss:
- Managing attribution challenges in traditional marketing
- Building brand awareness vs. brand loyalty in legal services
- The importance of memorability and creating memorable content
- Developing clear brand messaging for billboards
- Tips for maintaining brand consistency across different practice areas
- Leveraging traditional marketing for community engagement
Guest Details
Alexander Shannara - Founder, Alexander Shannara Trial Attorneys
Mitri Shatara - Marketing Director, Alexander Shannara Trial Attorneys
Ed Herman - Managing Partner, Brown and Crouppen
Jeremy Corray - Executive Vice President, Cool Fire Studios
John Berry - CEO, Berry Law
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
- Work with Rankings: Connect
Time Stamps
00:00 Intro
00:40 Welcome: Future of Traditional Marketing Overview
01:14 Impressions & Impact: Mitri Shatara's Marketing Metrics
02:00 Billboard Evolution: Alexander Shannara's Journey from 2008
03:11 Traditional Marketing Challenges: Cost, Personalization & Attribution
05:28 Brand Awareness vs. Brand Loyalty: The Marketing Evolution
07:29 Modern Marketing Mix: From "Spray and Pray" to Targeted Approach
09:07 Tech Stack Integration: HubSpot & Digital Solutions
11:00 Memorable Marketing: Ed Herman & Jeremy Corray on Creating Connection
14:00 Brand Affection Strategy: Moving Beyond Awareness
15:35 Community Content: Three Lawyers Eating Sandwiches
16:39 Authenticity in Marketing: The Power of Genuine Content
18:00 Finding Your Voice: Working with Non-Natural Performers
20:22 Brand Identity: John Berry on Three-Word Brand Definition
21:00 Veterans First Strategy: Berry Law's Focused Approach
22:05 Billboard Branding: The 2-Second Rule
24:00 Community Integration: Building Brand Through Local Involvement
27:07 Outro
Additional Episodes You Might Enjoy
- 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
- 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
- 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
- 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
- 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
- 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
- 96. Brian Dean, Backlinko — Becoming a Linkable Source
- 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
- 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels