How much should you rely on intuition vs. data when growing your business? Angelica Nwandu, founder of The Shade Room, breaks down how she grew a single Instagram account into a digital media powerhouse with over 30 million followers. She shares insights into how The Shade Room shapes its content strategy and her hot takes on celebrity founders like Kylie Jenner and Beyoncé. We dive into the most important metrics for new founders to focus on, and how to look past the early growth stage and focus on building a business for the long term.

💌 Want to get all of Tara’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe 

Get More BOSSY

• Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show 

Follow BOSSY

• Instagram: https://www.instagram.com/bossy_show/  
• TikTok: https://www.tiktok.com/@bossy_show
• Twitter: https://twitter.com/BOSSY_Show

BOSSY, hosted by Tara Reed, brings you no-BS conversations about entrepreneurship, confidence, and leaning into your inner boss. Each episode, Tara puts on her boldest outfits and offers tactics and unapologetic advice – from the big names you love to the minds behind your favorite brands. New episodes drop on Thursdays – if you like the show, leave us a review and share with a friend!

Learn more about your ad choices. Visit megaphone.fm/adchoices