In this episode of the Remote Work Tribe podcast, we chat with Michael Glover, Content Marketing Manager at ConvertFlow. He has been working remotely for several years and shares with us his knowledge and experience as a remote marketing manager. We also discuss some of the challenges that turn up leading remote teams and the strategies that work best when working remotely.

• Exciting projects Michael is working on these days (0:55)
• How did he come up with the content experiments idea? (2:20)
• How to optimize workload and content creation? (4:10)
• Asynchronous communication and collaboration. (8:10)
• Organizational strategies to run remote teams asynchronously (10:35)
• How to build a remote culture (14:15)
• Skills and signals to find collaborators that fit culturally. (17:50)
• How is the hiring process with asynchronous components? (19:55)
• Introverts and remote work (22:10)
• Introverts vs. extroverts and leadership styles (23:25)
• Michael’s previous experience as a personal trainer and its impact on marketing (25:00)
• Michael experience with local SEO back in the trainer era (29:50)
• How his experience as a business owner shaped his understanding of marketing (32:25)
• Tips to build marketing reports that work (34:40)
• Lightning round questions (37:33)

We hope you enjoy it!

Links mentioned on the podcast

• convertflow.com/blog
• twitter.com/TheMGlover
• Theremoteworktribe.com
• newsletter.theremotetribe.com
• Jessicamalnik.com

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