Very Dental: An Army of Walking Billboards with Dr. Addison Killeen

Nov 25, 2022

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Alan is joined again by Dr. Addison Killeen! Addison has owned multiple practices, has bought existing practices and done startups. He has interesting expertise in marketing all kinds of different practice situations and we talk about a lot of them in today's episode!

Even the guy who wrote the book on associateship sometimes has to look for an associate! Associates come in all shapes and sizes!
An aside about Lincoln, NE (Nebraska Nice)
Marketing encompasses everything (branding, patient care, texts/answering the phone, website, ads, etc.
Marketing is very situational (Addison's test lab)
The best dollars spent marketing (in Lincoln, NE)...t-shirts!
Patients LOVE it when you give them something.
External vs. Internal marketing
Don't do your own website!
What types of practices need what types of marketing?
Make sure your phone is being answered!
Do you have a marketing calendar?
Addison's favorite procedure
Working on farmers

Some links from the show:

The Dental Marketing Manual: The Comprehensive Guide to Marketing Your Dental Practice, by Addison Killeen
Come see me at the Enova Illumination booth at the Greater New York Dental Meeting!
Go get your ticket and your room for Voices of Dentistry 2023!

Join the Very Dental Facebook group using the password "Timmerman," Hornbrook" or "McWethy."

If you'd like to support the Very Dental Podcast Network then you should support our sponsors!

It's time to stop hating removable! Dr. Russell Schafer is teaming up with our friends at CAD-Ray to teach Dentures: Fit, Bite and Smile at the CAD-Ray Las Vegas campus! You'll learn analog and digital techniques to provide predictable and efficient complete denture care! Check it out at verydentalpodcast.com/lasvegas.

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