Unique features and solving underlying problems are crucial for driving the growth of social networks.
User onboarding and bridging the gap between visual and text-based content are key challenges in Threads.
App privacy labels do not indicate access to personal data and regulatory challenges can limit availability in certain regions.
Deep dives
Discussion of Sweats and Meta/Instagram
The podcast episode discusses the launch of Sweats, a Twitter competitor launched by Meta/Instagram. It highlights Elon Musk's negative reaction to Sweats and the ensuing controversy. It also mentions the struggles of Twitter, including its dysfunctional management and lack of innovation. The episode compares Twitter's stagnation to Craigslist, which was unbundled into various successful verticals. The discussion emphasizes the importance of solving underlying problems and offering unique features to drive the growth of social networks.
Challenges of User Onboarding and Network Reset
The episode explores the challenge of user onboarding in threads and the need to bridge the gap between following on Instagram and building a text-based following. It mentions the difficulty of mapping visual-based interests onto a text-focused platform like threads. The discussion highlights the value of network reset and the opportunity for users to rebuild their audience without relying on the uncertain future of other social media platforms. It also considers the tension between building for active users versus lurkers who consume content.
Misconceptions about App Privacy and Regulation
The episode clarifies misconceptions about app privacy labels and explains how they can be misunderstood. It clarifies that these labels do not indicate that the app has access to browsing data, search history, or other personal information on the device. Instead, the labels refer to the type of information that users share within the app itself. It also mentions the regulatory challenges faced by threads, including its unavailability in Europe due to concerns around competition and data transfer regulations.
The Influence of CEOs and Trust Issues
The episode discusses the influence of CEOs on the user base and trust issues within social media platforms. It highlights Elon Musk's controversial statements and actions on Twitter, which have led to a loss of trust among users. The discussion raises concerns about the long-term viability and business models of these platforms, especially with unpredictable CEO behavior. It also suggests that challenges in content moderation and privacy can further erode trust in social media companies.
Predicting the Future of Social Media and User Behavior
The episode contemplates the future of social media and user behavior. It reflects on the possibility of a shift back to newsletters and audience ownership as creators become disillusioned with the uncertainty of social media platforms. It also considers the potential audience segmentation and community dynamics within different social media platforms. The discussion highlights the relevance of platform leadership and its impact on user experiences and platform longevity.
