Dylan started a truck dealership business five years ago with no team and no venture capital.

Today, his company, American Truck Store, has hit $45M in revenue.

In this episode of Boring Businesses, I'm joined by Dylan Peterson, owner of American Truck Store, to discuss how to succeed in a competitive industry, the importance of building a credible brand reputation, and so much more. 

Timestamps:

00:00 Intro
01:36 American Truck Store’s Business Model
04:10 Dylan’s Background
07:55 The Early Days Of American Truck Store
10:36 Dylan’s Growth Strategy
14:33 The Importance Of Building Legitimacy
16:16 Competition In The Industry
19:24 The Secrets To Succeed In The Industry
24:44 What’s Next For American Truck Store
26:53 The Importance Of Having A Mentor In Business
29:47 Final Thoughts


👉 Connect with Sieva

Website: https://www.sievakozinsky.com/
Twitter: https://twitter.com/SievaKozinsky
LinkedIn: https://www.linkedin.com/in/skozinsky/
Substack: https://thebusinessacademy.substack.com/


👉 Connect with Dylan

LinkedIn: https://www.linkedin.com/in/dylan-peterson-8b537482

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