

Female Founders: Kristy Chong and Modibodi
Mar 19, 2023
Kristy Chong, founder of ModiBodi, revolutionized personal care products for women by creating absorbent underwear. With its recent sale for $140 million, Chong is now shifting from entrepreneur to investor, exclusively backing women-founded companies. The podcast delves into her journey, challenges in advertising, financial implications of the sale, securing investment from Quadrant, productivity hack with Trello boards, and advice for aspiring entrepreneurs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Founding Modibodi: Childhood, Career, and Inspiration
02:02 • 15min
Challenges in Advertising and Overcoming Obstacles
17:01 • 2min
Company Growth, Sale, and Financial Implications
18:41 • 3min
Securing Investment from Australia's Biggest Private Equity Firm
22:05 • 10min
Productivity Hack and Finding Balance with Trello Boards
31:50 • 2min
Setting Up a Business and Advice for Aspiring Entrepreneurs
34:14 • 3min