How I Made It
Female Founders: Kristy Chong and Modibodi
Mar 19, 2023
Kristy Chong, founder of ModiBodi, revolutionized personal care products for women by creating absorbent underwear. With its recent sale for $140 million, Chong is now shifting from entrepreneur to investor, exclusively backing women-founded companies. The podcast delves into her journey, challenges in advertising, financial implications of the sale, securing investment from Quadrant, productivity hack with Trello boards, and advice for aspiring entrepreneurs.
37:09
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Quick takeaways
- Kristy Chong transitioned from founder to investor, backing other female entrepreneurs and advocating for more opportunities for women in the industry.
- Modibodi's success was born out of Kristy Chong's personal necessity as a mother experiencing incontinence and her dedication to developing a revolutionary garment for leak management.
Deep dives
Overcoming Obstacles to Build Successful Businesses
In the first episode of Female Founders, Kristi Chong, the founder of Modibody, shares her story of overcoming obstacles to build a successful business. After experiencing incontinence while running, she embarked on a mission to create comfortable and effective products to manage leaks. Modibody's success led to a sale of the company for $140 million in 2022. Chong has now transitioned from founder to investor, backing other female entrepreneurs and advocating for more opportunities for women in the industry.
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