Hard Truths About Business from Alex Hormozi and how I can put them into action…
- Nobody knows you exist. Advertise more.
- Be willing to repeat yourself. People need to be reminded more than they need to be taught.
- The proof you get from happy customers is way more convincing than any marketing. So get testimonials and use them often.
- Raising prices almost always makes you more money but you’ll hear a “no” more often and that’s okay.
- Your business is never too big to spend time talking to your customers.
- Before you try anything new, do ten times more of what already works.
- Stagnation is stressful, growth is stressful, decline is stressful, business is stressful. You just have to learn to endure.