INspired INsider Podcast How to Maximize Partnerships to Generate Long-Term Collaboration With Alex Glenn, Founder and CEO of Partnerhub and PartnerPrograms.io
Alex Glenn is the Founder of PartnerPrograms.io, a Marketplace as a Service for vetted partner programs and top digital agencies. He is also the Founder and CEO of Partnerhub, a unique new marketplace and partner management solution built for digital agencies to find, vet, manage, and enable their partners.
Before starting these businesses, Alex was a digital marketing agency operator and an advisor for various companies including Founder Institute and Rainmakers. He is also the Host of Make Them Famous, the partner enablement podcast.
In this episode…Are you an agency owner or SaaS company looking to grow through strategic partnerships but not sure how to set it up? Hiring a partner manager right out of the gate will be the first wrong move to make, and the second bad move will be joining random communities and consuming content without getting real value.
So what should you be doing to maximize partnerships for long-term collaborations? Look inwards at your client data. Find out who your clients are working with or the tools they use to get work done. Determine how best to give, and have a strategy that works for both parties. Want to learn more?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of Partnerhub and PartnerPrograms.io, Alex Glenn. They discuss launching a successful partnership program from scratch, finding willing strategic partners, the best ways to give value, partnership best practices, and lots more!