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Why do we love hate-watching certain films and series?

Aug 6, 2025
Dive into the intriguing world of hate-watching, where viewers tune in to shows they love to despise. Discover the social bonds formed through mutual disdain for series like Love Island and Frenchie Shore. Learn about the origins of the term from critic Emily Nussbaum and how this trend reflects our complex viewing habits. Unpack the psychological reasons behind why we keep watching shows that drive us crazy, and find out how this peculiar practice connects us all!
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INSIGHT

What is Hate Watching?

  • Hate watching is watching shows or films you don’t like but can’t stop watching.
  • It often happens in groups, making social bonding through mutual dislike.
ANECDOTE

Origin of Hate Watching Term

  • Emily Nussbaum coined hate watching after watching musical drama Smash despite disliking it.
  • Ryan Bailey's podcast explores pop culture that people love to hate, like Emily in Paris.
INSIGHT

Psychology of Hate Watching

  • Hate watching usually makes people laugh rather than feel genuinely angry.
  • Mocking shows helps viewers feel better about themselves and may serve as an emotional scapegoat.
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