The M&A Mastermind Podcast - Episode 27 - Goodwill: What is it and how will it affect my deal?

Welcome back to another enlightening episode of the M&A Mastermind Podcast, your go-to resource for exploring the intricacies of mergers and acquisitions. In this episode, host Nick Olson welcomes Bob McCormack, founder of Murphy McCormick Capital Advisors, for an in-depth discussion on the complexities of goodwill in M&A transactions.

Together, Nick and Bob dissect the concept of goodwill, delving beyond tangible assets to uncover its true significance in company valuations. Drawing from Bob's extensive expertise, they explore how factors such as brand reputation, processes, technologies, and management teams contribute to the creation and assessment of goodwill.

The conversation extends to the challenges associated with goodwill, including financing obstacles and potential impairments. Bob offers valuable insights into strategies for mitigating these challenges and maximizing goodwill value for both buyers and sellers. Listeners will gain valuable knowledge to enhance their understanding of goodwill's impact on M&A transactions and learn practical strategies for navigating its complexities. Whether you're a seasoned M&A professional or a newcomer to the field, this episode provides invaluable insights to help you navigate the dynamic landscape of mergers and acquisitions with confidence.